![]() This vodka’s focus on purity means its rich, full-bodied, smooth and mellow flavors come without any artificial colors or flavorings. Basically, if there’s a new creative outlet on the horizon, you can bet that Absolut has already put together a game plan to tackle it. If that wasn’t enough, it also launched its own virtual-reality experience with Canadian DJ Deadmau5. ![]() ![]() In more recent years, it has curated the Absolut Art Collection at the Museum of Spirits in Stockholm, featuring 900 Absolut-themed commissioned works by big names like artist Damien Hirst and designer Tom Ford. There’s pretty much a use for everything when it comes to Absolut Vodka.Īndy Warhol used it as aftershave, the local pigs and cows over in Sweden feast upon the leftover stillage (or “distillate byproduct” if you want to be fancy) and, of course, a large population of the world is quite fond of it too.Īnd, as well as finding creative uses for the vodka itself, Absolut is also a *cough* absolute pioneer when it comes to paving the way for creativity across the world.īack in 2005, the brand released a music album loosely based around Lenny Kravitz’s “Breathe” as a sort of promotional push called Absolut Tracks.
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